The Weeknd is PUMA’s latest star-boy to sign with PUMA as a new Global Brand ambassador and creative collaborator for the sportswear brand, following the success of Rihanna’s Fenty X PUMA SS17 fashion show in Paris.
Repping PUMA’s latest Sportstyle products, IGNITE evoKNIT and IGNITE Limitless footwear as well as Evo Apparel included in PUMA’s latest Sportstyle campaign, ‘Run The Streets , The Weeknd’s laidback, streetwise style and swagger is the reason why this collab works.
The campaign speaks to those who want to own their looks and the moment and we know the Toronto-based star rocks that attitude.
The Weeknd, who’s real name is Abel Tesfaye’s own collection PumaXO is expected to be released next year. We actually can’t wait until the shoe and clothing line drops our way.
Stay in the loop on everything PUMA x The Weeknd by following @PUMA and @PUMASportstyle on Instagram and PUMA on Snapchat