Grammy® nominated Rapper Vic Mensa has teamed up with UGG® to showcase four UGG® for Men styles and launch with lifestyle retailer, Footaction.
Highlighting the bestselling Neumel, a fresh twist on the iconic Classic Boot that offers the street-ready versatility of a casual, lace-up chukka with a low pro sole. Also featuring is the Butte, a ruggedly refined utilitarian boot that offers signature UGG® warmth and comfort via cold weather technology, the campaign captures Mensa’s unique edgy and urban style.
Mensa is also seen in the Roskoe, a waterproof boot that features a combination of rich leather and suede with sports duck-toe inspired details. Rounding out the campaign, the best-loved Hannen TL makes an appearance with winter-ready features including premium waterproof leather, sealed seams and a cozy wool interior. Footaction will also carry the Harkley, which is the tall iteration of the best-selling Neumel.
“I like where the UGG brand is going,” said Vic Mensa. “They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”
“We are honored to partner with Vic Mensa to launch our relationship with lifestyle retailer, Footaction,” said Alice Hampton, Senior Director of Global PR for UGG. “Vic is an incredible creative talent who brings a unique perspective to our men’s range, which will be sold at Footaction this fall. We could not be more excited to welcome him, and Footaction, into the UGG family.”
Also repping UGG is American Football quarter back, Tom Brady who features in their ‘Do Nothing Video’
For more information please visit www.ugg.com or www.deckers.com.