This week not only celebrates the launch of the new Club C 85 Pack but also its creatively driven SS17 ‘Hold Court’ campaign where it pays homage to its roots and looks back at its evolution of the Club C over the past thirty years.
The iconic Reebok Club C has gone from tennis staple to fashion statement and with its continued partnership with acclaimed music award winning, Top Dawg Entertainment artist Kendrick Lamar and prolific director Nabil, it shows it’s hear to stay.
Kendrick features in a series of short films where he is captured discussing the values intrinsic to both him and the sneaker, fearlessness, confidence and expression.
“The Club is one of my favorite sneakers. Clean, understated and beyond design. What the sneaker represents is important to me. Staying true to your roots and where you came from. Staying real,” Kendrick said of the sneaker. “It’s a sneaker that makes you feel a certain way when you put it on. Fearless; confident; holding court. I put pressure on myself to reach a certain level of success, and the shoe represents that. Being passionate, having the desire and hunger to be successful in whatever court you’re in.” Says Kendrick
Kenrick wears the sleek Spring/Summer men’s Club C 85 Tonal Gum throughout the campaign which is one of the continued drops throughout the year.
For women, the Club C 85 Diamond pack updates the pared-back aesthetic with eye-catching glitter accents and ensuring that nobody is left out the Reebok Classic Club C 85 is available in full family sizes.
The Reebok Classic Club C 85 pack is available from Reebok.com and select retailers around the world.