Goodbye sweaty baggy old T-shirts, hello nice gym clothes. Top sportswear brand, Nike has some great news as it recognises that the struggle is real for some of us who can’t always find gymgear to fit.
Nike is expanding its size-range to fit us all as athletes no matter what size or shape we are and we hope this will inspire other brands follow suit.
We believe everyone has the right to workout in sportswear which makes us look and feel great and it’s fantastic that Nike now gives us all this option.
Nike’s message on Plus-Size is very clear, “The motivation in young girls today is to be strong. And while strong looks different for everybody, what’s consistent in athletes today is that fitness is very much a part of her lifestyle. As the number one sports brand for women and girls globally, our motivation is to ensure she has the solutions to achieve her full potential as an athlete. So when we design for her, whether she is elite or an everyday athelete, our goal is to ensure she is equipped for sport.
Ultimately, beauty comes in all shapes and sizes and being strong is beautiful. Strong is the keyword for use; size doesn’t matter”.
The line includes shorts, T-shirts, running tights and jackets in size 1X to 3X and bras upto a size 38E. Nike will continue to expand its range and it can now be bought both online and instore.
Nike said in a statement “The Nikewomen collection is celebrating and advocating all athletes. Nike recognizes that women are stonger, bolder, and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is. The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape”.