Salt & Vinnie-gar Crisps: Vinnie Jones Bites Into The Crisps Market


Move over Gary Lineker, Vinnie Jones is the new flavour as he joins forces with The London Crisp Company as the inspiration behind their new Special Edition Salt & Vinnie-gar flavour.

Former footballer and actor, best known for his roles in the cult-classic film Lock Stock and Two Smoking Barrels is the second former footballer to put his name to the popular crisps flavour. Gary Lineker was the first football star to launch his famous Walkers Salt and Lineker crisps  back in the day.

As soon as Vinnie Jones – an avid crisp fan – tasted the London Crisp Company tantalising range of hand-cooked crisps and met with the Founder/MD Thomas Lock, Salt & Vinnie-gar just had to be the latest addition to the company’s London inspired snacks.

“Britain’s best loved hard-man is the perfect inspiration for the London Crisp Company’s classic flavour,” says Tom Lock.  “Our Salt & Vinnie-gar crisps are a no-nonsense flavour with a classic crunch, and Vinnie’s links with London (he was born and raised in Watford, and had two playing spells with Wimbledon FC, and one with Queen’s Park Ranges), make him our ideal partner as we look to grow to expand internationally and become a major player in the UK Snack Market.

The London Crisp Company are hand cooked in the heart of London from locally sourced potatoes and packs are available in selected branches of Tesco, ASDA and Waitrose – as well as the iconic Selfridges Food Hall, Fullers Pubs and Percy Ingle Bakeries.

Available in Single Serve (40g) and Sharing size (150g) priced 69p and £2.29 respectively.


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