#MCM Scent-Introducing The Scent That Makes The Man, JOOP WOW

Launched back in February, we couldn’t help but feature Joop Wow as our #MCM scent this week.

JOOP WOW has a fresh woody scent, which captivates notes of Bergamot, Cardamom and Violet-lead to give it a combination of spicy effect and effervescent freshness along with a heart of fir balsam, tonka bean and vanilla sur-absolute with notes of vertiver and cashmeran.

Extending the JOOP! fragrance house to a more strong-willed, free-spirited man who has nothing to prove, to himself or to others, you can’t deny that these qualities which are 100% worthy of a #MCM tag.

The campaign features a film produced by internationally-renowned director, Olivier Dahan, who’s reputed for his oscar-winning film La Vie en Rose. The black and white film is shot on location in a country mansion that defies barriers of time and space. Against a dramatic musical background, the story follows our hero on a personality-affirming journey from his raw, animal instinct to an accomplished, elegant, refined gentleman.

The turning point, his encounter and intense eye contact with a wild cat, reminder of his animal instinct and guide in his important life choices. Even as he moves on to a very different level, he will never forget his true nature.

JOOP WOW Available Nationwide

60ML EDT RRP £39 100ML EDT RRP £52

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