Ethiopian model, actress and designer, Liya Kebede is taking over from Hungarian model Barbara Palvin to become the new face for Amazon Fashion Europe SS17.
Shot by photographer Cass Bird and styled by Julia Sarr-Jamois the campaign continues with the tagline ‘Don’t Look Like Me, Look Like You’ and will be featured online, on Amazon’s social media sites and in print advertising across europe from 1st March.
With more than 60 million fashion items sold during Q4 2016, Fashion continues to be one of Amazon’s fastest growing categories.
Amazon boosted its fashion offering in 2016 by adding more than 350 new brands to its
existing wide assortment of loved brands across Europe.
New clothing brands include Miss Selfridge, Dorothy Perkins, Burton Menswear London, Filippa K, Wood Wood,Vanessa B Whyred, Won Hundred, House of Holland, Cacharel, J.Lindeberg, Lagerfeld, Paul & Joe whilst new brands for Shoes, bags, watches and jewellery include Moschino, Fratelli Rossetti, Steffen Schraut, ALDO, L.K.Bennett, Vanessa Bruno, Ferragamo and Versus and Thomas Sabo.