Hair: Hairstory launches new styling products


Introducing Hairstory, a global haircare brand created by Eli Halliwell – of Bumble and bumble fame – Hairstory is reinventing the way we wash hair with detergent-free cleansers and an edited range of styling products.

Dedicated to helping consumers and hairdressers rethink everything about hair in a world where old rules no longer apply, Hairstory have some liberating beliefs, centred around products that promote self-love and not, like many brands, self-loathing. Having asked provocative questions about hair care, Hairstory came up with some surprising answers: Is shampoo the best way to wash? (No. It’s the worst.) Why are there so many shampoos for every type imaginable? (More stuff = more revenue.) How many hair products do the best hairdressers in the world really need? (About 6.)

As a result of its rebellion, Hairstory launched a capsule collection of products to challenge hair industry norms and change the course of hair history….

Hairstory is famous for its revolutionary ‘New Wash’ collection which is a revolutionary detergent-free cleanser, that’s also free from paraben-, phthalate- and sulphates. Its said to transform hair that has been ritually abused by detergent, styling and bleach with its blend of essential oils and naturally-derived, saturated cleansers.

“NEW WASH, NEW WASH (RICH) and NEW WASH (DEEP) employ amphiphilic substances of a different kind to those found within damaging shampoos. Our naturally-derived, saturated cleansers are remarkable because they also condition hair.”  – Eli Halliwell, Hairstory CEO

The new products include:

  • UNDRESSED (£42)
    Creates texture or a finish that’s soft and lush.
  • WAX (£37.50)
    A hat-proof, water-resistant shape-shifter that creates a low-key, matte finish
  • LIFT (£42)
    A versatile styling mist – a special blend of thickening, shaping resins, and fast-­vanishing spirits.
  • POWDER (£39)
    While ensuring oil-freedom, this translucent powder creates body, extends the life of a hard-won hairstyle, beefs upbraids and helps updos hold up.

All products are now available from


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