In the run up to holiday season, boohoo.com has unveiled their campaign “No More Parties”.
The colourful campaign features fashion influencer Hennessy Carolina aka Cardi B’s little sister alongside young Instagram sensation, Taylen Biggs.
In a stylized parody playing on the notion that boohoo parties have become legendary in Los Angeles, the campaign video chronicles an evening out with it girl, Hennessy and 5 year old Taylen.
The campaign shoot took place in Los Angeles, directed by Brent Campanelli, photographed by Charlotte Rutherford and styled by Wilford Lenov.
As its the season for glitz, the range features sequined dresses and glittery separates to jewel-tone blazers and strappy heels all under £70 and ranging from sizes UK 6-24.
Hennessy Carolina shared, “I love that I could partner with a brand that represents forward fashion, that stays on trend, and that’s super affordable. Working with boohoo was amazing! I’m looking forward to seeing how the campaign comes out.”
The product featured in the boohoo.com x Hennessy Carolina campaign is now available on